NAIFA-Austin

10:45 am - 11:45 am: Pre-Lunch Seminar
A Client A Day The Coffee Shop Way! presented by Tonya Hofmann

How to Find New Clients
How to Start, Continue & Set an Appointment with a Stranger
How to Sell Without Being "Salesy"

About our Presenter:
Tonya Hofmann, is an international speaker and national author of Client A Day The Coffee Shop Way!, profit strategist, corporate and entrepreneurial educator, owner and founder of Public Speakers Association www.PublicSpeakersAssociation.com, creator of Strangers… Show more to VIP Clients Conference, winner of the International eWomen conference 2008 Business Matchmaker of the Year Award, nominated for the Most Connected Person in Dallas, and nominated for the Austin’s Business Journal’s Profiles in Power! Her focus has always been to help business professionals become more successful in Sales, Marketing and How to Stand Out from Their Competition!  She is showing those new in business to seasoned professionals how to develop multiple income avenues from the internet to give them exposure, traffic, growth and huge income opportunities. Quote from Tonya, “There is nothing more exciting than helping people everywhere create the future they want for their business and more importantly themselves!

12:00 pm - 1:00 pm:Luncheon Program
Marketing to Different Population Segments presented by Natalie Cofield, President & CEO Capital City African American Chamber of Commerce Her website says it best:Â All Things Diversity & Business

A millennial that found inspiration at the nexus of business, community and politics, Cofield has carved a niche for herself as an entrepreneur, advocate, and speaker on all things diversity and business. A converted management consultant, economic fellow, and economic development director she currently serves as the President & CEO of the Capital City African American Chamber of Commerce in Austin.
Her work has spanned continents, communities and corporations and can currently be found impacting lives and bottom-lines at organizations including the Merrill Lynch Foundation, Congressional Black Caucus Foundation, United Negro College Fund, Carnegie Mellon University, University of Rochester and Howard University, among others. From time-to-time you may find her or her opinions in the pages of Ebony, Essence.com and Politic365. About our presenter:
A native of Rochester, New York, Natalie Madeira Cofield currently serves as the President & CEO of the Capital City African American Chamber of Commerce in Austin, TX, a regional entity that focuses on economic development, supplier diversity, business and community relations on behalf of the Greater Austin African American community. Through her role, Cofield travels domestically and internationally promoting Austin for business recruitment and establishing relationships with corporate partners throughout the region. She comes to this role after gaining years of expertise in strategic planning, program development and management, public affairs and marketing for businesses, nonprofit, micro-finance/enterprise, economic development entities. Her experiences have included management roles in major global markets including: Washington, DC, Los Angeles, Ca, New York, NY and London, UK.
Natalie is a magna cum laude graduate of the Howard University School of Business where she earned a degree in Information Systems. Cofield also obtained her Master of Public Affairs as a Pi Alpha Alpha and magna cum laude graduate of the National Urban Fellows at the Baruch School of Public Affairs in New York.
SPEAKER & Advocate… A frequent public speaker, Cofield has provided featured and panel remarks on millennial diversity, corporate diversity, entrepreneurship and economic development in minority communities for organizations including Dell, Ibm, Harvard University, Howard University, National Urban League, Congressional Black Caucus and the United Negro College Fund.
In 2010 Ms. Cofield testified before the Us Senate Committee on Small Business and Entrepreneurship on “Assessing Access: Obstacles and Opportunities for Minority Small Business Owners in Today’s Capital Marketsâ€* alongside Robert Johnson, founder of Black Entertainment Television (Bet).
Thought Leader… Natalie has also served as a thought-leader providing research, writings and published articles on topics of entrepreneurship and industry development. In 2009, Cofield published the Pursuit of Entrepreneurship: a Guide for African American Entrepreneurs, commissioned by the Congressional Black Caucus Foundation and was a contributing author for the 2011 National Urban League State of Black America Report. Cofield has also conducted international research on women and economic development in South America and is conversational in Spanish.
AWARDS & Recognitions… Natalie has received numerous awards, including a Certificate of Recognition from Mayor Antonio Villaraigosa for her contribution to economic policy in Los Angeles. Her work on entrepreneurship and business development programming in Washington, DC was case-studied by the International Economic Development Council. In 2012 she was named a 20 30 Something to Watch in Austin, Texas by Austin Monthly . In 2011 she was named a Top 40 Under 40 by the Envest Foundation .  In 2010, she was named 40 under 40 by the Howard University School of Business, and Impact Leader of the Year by Impact-DC .  In 2006, she was named Top 30 Under 30 by Ebony Magazine.
For more about Natalie, visit her website: Â www.nataliecofield.com
 Special thanks to our February luncheon sponsor:
www.examone.com

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